Upper Playground utilizes VU OMS and VU Manufacturing to power their on-demand virtually merchandised streetwear brand.
Because of VU OMS and VU Manufacturing Upper Playground has been able to significantly reduce their finished goods inventory, while being able to showcase a breadth of product and designs to their end customers.
In 2021, our best seller was a commemorative t-shirt of baseball legend Tommy Lasorda. After his passing, the tribute t-shirt saw a big spike in demand, and we were able to respond in real-time by printing on demand. This ability to react to consumer trends is a game-changer for Upper Playground. Today, we virtually merchandise hundreds of graphic designs, without needing to manage a lot of inventory, and we continue to scale profitably as a result of our partnership with VU Custom.”
*formerly JTB Custom and JTB Custom’s Silhouette software