The Ridge
VU Customizer implemented on The Ridge’s Shopify site with our end-to-end solution down to VU Manufacturing’s to handle multiple categories of their products with Wallets, Rings, Key Cases and more.
The Ridge utilizes VU Custom for personalization, decoration, virtually merchandised and limited edition collaborations with artists.
VU Admin is used to easily spin up “Starting Points” a feature within VU Custom’s software solution suite that allows for brands to guide the customer down the path of personalization and decoration, guiding them with inspiration on where to begin their journey.
VU Manufacturing is used to power The Ridge’s early-stage R&D and initial production capabilities that has allowed The Ridge to quickly scale their custom program to support personalization, decoration and limited edition as well as scale across multiple product categories.
"VU Custom* has been a tremendous partner for The Ridge. We chose [VU] because of their end-to-end customization solution, backed by decades of experience. They guided us through determining what customization was possible for our products and their product configurator software embedded seamlessly into our Shopify ecom platform. They also provided the production solution, with fast turnaround times, and their order management software integrated into our operations nicely.
We were able to launch our personalized wallet offering in under two and a half months, in time for our critical Father’s Day selling season. Until we found [VU Custom], it was challenging to find a partner that could do everything we needed under one roof. We are happy to have found and to be working with [VU] and are looking forward to building our custom business with them!”
*formerly JTB Custom
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